The 5 Biggest Mistakes Start-ups Make When It Comes To Using Business Technology

It’s hard to overstate the importance of using technology in today’s business world. The right digital tools can make things like managing your company culture, coordinating with employees, and improving customer service so much easier. But many entrepreneurs don’t realize that they may not be using these tools to their full potential. Let’s take a look at some of the most common mistakes startups make when it comes to using business technology, and what you should do instead.

1) Letting Technology Take Over

Technology is a tool, not an end in itself. Too many startups make the mistake of letting technology take over their lives by constantly checking email, completely neglecting in-person contact, and never taking time away from social media. This can lead to burnout for employees and entrepreneurs alike, which means that even if your business does well for a while you’re likely to find yourself struggling later on.


The answer isn’t to avoid technology altogether.  There are many ways to use tech effectively that do contribute positively towards our personal and professional lives. However, it’s important to remember that while tools like smartphones or Skype are useful, they aren’t everything. If you want your company culture to be effective, you should encourage face to face time rather than always turning towards screens.


Keeping up with the latest technology trends is important but startups who spend too much of their time and resources on buying new gadgets or software run into problems as well.  It’s easy to get caught up in the latest marketing hype around new tech products but if they don’t actually contribute towards solving a problem then there’s no point.


If your business is going to be successful, it needs functional technology that supports what each individual does day in, day out, so carefully weigh up the benefit of each new purchase against the cost.

2) Avoiding Technology Because You’re Afraid of Getting Hacked

Some businesses go too far in the other direction and avoid technology altogether because they’re afraid of being hacked. This is understandable; cyber security is a serious issue that every company needs to take seriously. Unfortunately, this also means that many entrepreneurs don’t utilize helpful tools like cloud storage or file sharing services for fear that their data will be stolen. But in this case, the risk of being hacked is far outweighed by how much these tools can help you and your team work more efficiently together. 

Instead of living in fear, it’s important to choose secure cloud servers and invest in cybersecurity measures to keep your business safe. Your data is actually far safer stored in the cloud than on local servers and hard drives. Remember to perform regular backups and have a disaster recovery plan in place so that you can have your business back up and running quickly if an attack or accident does happen.

3) Being Short-Sighted

Many startups are short-sighted when it comes to using technology. They focus exclusively on what they want right now rather than thinking about how tech can actually help them achieve their long term goals.


If you’re solely focused on your immediate goals without planning for your company’s future then you won’t be able to make good use of technology that can help you to get there. For example, if employees are having trouble keeping track of their tasks between different devices then it might be worth investing in a software program to manage everything rather than trying to do things manually or simply not using any tools at all.


Furthermore, it’s important to invest in scalable software solutions that can grow along with your company. You may be small right now, but which systems are going to be overwhelmed as you expand? It’s important to prepare to run the business you want so that you’ll be ready when it arrives.

4) Overlooking Free Tools 

With that being said, don’t underestimate the usefulness of free tools, either. You may not need a premium subscription package right now and a cheaper or even free version may serve your needs perfectly – there’s no need to jump in at the deep end. Just remember the point about scalability above and make sure that there is an option to upgrade to a more advanced version of the software if and when that becomes necessary.

5) Implementing AI Too Quickly

AI is a fantastic tool that can save you a huge amount of time and money. As a startup, it’s in your best interests to use artificial intelligence to fuel your growth but don’t rush into it, either. Rather than implementing AI across your entire business at once, take it one step at a time and make sure that you take time to fine-tune each stage for maximum efficiency. When adding AI to your website, take care to ensure that your customers don’t miss out on that personal, human touch. No-one wants to feel like they’re being sold to by a robot, so it really does go a long way. 


Technology is an important part of any startup business, so it’s vital to use tools that will help you grow. The key is finding the right balance between using technology for efficiency and automation while still maintaining focus on your company’s mission. It takes time and patience to figure out what works best for your specific needs, but the effort certainly pays off in the long run. 

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