Marketing is an essential aspect of any business, and it’s a complex field that requires expertise and skill to achieve results. However, according to an accountant’s point of view, most marketing experts don’t talk about the numbers behind the marketing, which can lead to a lack of results for clients.
Understanding the numbers behind marketing is vital. Advertising may only convert 0.1% of its viewers into leads, whereas a well-designed marketing strategy can nurture leads and convert up to 50% of those viewers into clients over time. Therefore, knowing the numbers behind marketing is critical to determining the necessary actions required to make it work effectively.
To create a good marketing strategy, you need to target a particular market and identify the right people that you want to do business with. It’s about being specific about who you want to help and what your target market is, and then connecting with those people with the right kind of content. When targeting a specific market and identifying the right people to do business with, 3% of those who show immediate interest will make a purchase, while 7% will buy within three months. Another 40% will make a purchase within two years, while the remaining 50% will not buy at all. Therefore, it is essential to connect with the appropriate individuals through suitable content.
Connecting with more people and connecting with them in more places is another important aspect of marketing. If only 10% of the people you are connected with see one of your posts, then you need to connect with more people and connect to them in more places. For example, if you connect to them on Facebook, connect with them on LinkedIn, and make sure they like your business page and your Instagram. Then, suddenly, if you’ve got all four of those places to be connected with them, they’ve got a 40% chance of seeing your content. Therefore, having more content and making sure all of your content has the right call to actions is crucial.
Finally, it’s essential to find a marketing strategy that is right for your business. Instead of blowing loads of money on advertising, slow things down a bit and figure out exactly which direction you want to go in to find your ideal customers. Once you’ve identified your target market, create a marketing strategy designed to nurture leads over a period of time, and connect with your target audience in multiple places.
In conclusion, understanding the numbers behind marketing, creating a good marketing strategy, and connecting with your target audience are crucial aspects of achieving marketing success. By following these steps, you can create a successful marketing campaign that will help you achieve your business goals.