Are you a business owner feeling lost after solving the pain points that drove you to start your business? According to Michael Beckwith, “The pain pushes you until the vision pulls you.” This means that while pain might drive you to start a business, it’s the vision that will take you to greater heights.
Firstly, it’s important to understand that starting a business is often driven by some form of pain. This could be anything from being underpaid, not having control over your work hours, feeling unfulfilled, or not working with the right people. However, once you’ve solved these pain points and you’re comfortable, you might start feeling lost and stagnant.
This is where having a vision comes in. A vision is something bigger than yourself or your business that motivates you to achieve it. When you have a vision, you’re not just comfortable; you’re growing and working towards something that inspires you. A vision statement can help guide you and your team towards a common goal and help attract like-minded individuals to your business.
Many people think that having a vision statement is only necessary for large corporations like Amazon or Tesla, but that’s not the case. Every business, regardless of size or industry, can benefit from having a clear and inspiring vision statement. It’s not just about making money; it’s about creating a purpose and impact that goes beyond financial gain.
Your vision statement should answer the question of why you get out of bed in the morning. Is it to help people? To solve a specific problem? To innovate and revolutionize an industry? Once you have a clear answer to this question, you can create a vision statement that reflects it. This statement can then be used to motivate and inspire you and your team to achieve something greater.
In conclusion, if you’re a business owner feeling lost after solving your pain points, it’s time to create a vision statement for your business. A clear and inspiring vision can help guide you and your team towards a common goal and attract like-minded individuals to your business. It’s not just about making money; it’s about creating a purpose and impact that goes beyond financial gain. So, take the time to think about why you started your business and what motivates you, and create a vision statement that reflects it.
