Marketing is essential to the success of any business, yet many businesses fail at it. According to experts in the field, the reason for this is that most business owners do not play a long enough game. In this blog post, we’ll explore the importance of consistency and endurance in marketing and how businesses can invest in marketing over two years to see results.
Consistency and Endurance
Marketing is not a one-time event; it’s all about consistency and endurance. Many business owners will give marketing a go and create some great content, but then they’ll get too busy and the marketing will drop off. The challenge with this approach is that marketing is about showing up every day. Posting once or twice a week is not enough. If you can’t post every day or deal with marketing every day, it’s better to outsource it or hire an assistant. And it’s not just about the content; you need to be connecting with people and growing your connections and friends.
Play the Long Game
Marketing strategy takes two years to pay off. If you’re doing something business to business and you need to dislodge someone’s existing relationship with someone else, the only way to do that is by showing up every day for two years. Instead of throwing loads of money at marketing, find something you can do consistently over a period of two years. Ask yourself, “What do I need to do in my business to make sure I can maintain the cash flows I need to be able to show up and market my business every single day for two years?” You’ll have wins before the two years is up, but the key is to invest in marketing consistently.
Manage Your Business
It’s essential to manage your business so you can protect your marketing strategy from a cashflow perspective. By throwing all your money at things that you think will stick, you’re diminishing your resources. By the time you get a year down the line, 14 months, 15 months down the line into your marketing strategy where it’s only just starting to pay off, you could well be at risk of running out of money in your business.
In conclusion, marketing is about consistency and endurance, and it takes time to see results. Instead of throwing loads of money at marketing, find something you can do consistently over a period of two years. Manage your business so you can protect your marketing strategy from a cashflow perspective. Remember, the only thing that works in marketing is showing up every day.