Why the only way to achieve healthy cashflows is to build a marketing funnel

Hi it`s Nishi Patel from N-Accounting, hope you have a great day. So today’s video, what I want to talk about is why marketing funnel and a sales funnel is actually very, very closely linked to a business that has healthy cash flows. So the challenge with most businesses in the world is they tend to have peaks and troughs and when they get busy, they stop marketing. And because they stop marketing, they get busy again, sorry, they get really quiet. And it’s just this rollercoaster that goes up and down. And one of the things that the majority of businesses out there lack is some sort of marketing and sales funnel. And I don’t know if you watched any of my other videos on sales and marketing funnels, but the whole premise behind a sales and marketing funnel is instead of having all these ups and downs in your sales and your work, and the amount charge your customers.

The idea of having this marketing funnel is that you’ve just got this consistent tap you can turn on and off when your business needs it, because you’ve essentially built an infrastructure for marketing that’s so reliable that you know that if you put X in, you get Y out. So that’s the whole point of the marketing funnel. But the reason that’s so important to cash flow as well is because ultimately if you know, you can put X amount in and get Y out that means you can always invest what you need to, to deliver the end cash and profit that you want to achieve. So that’s why it’s important.

Just a bit of a refresher. So what a sales and marketing funnel is, is a realization that actually, if you just go up to someone and say, “Hey, my buy my stuff.” They’re just not going to do it. One thing my coach always told me is, out of a hundred people that you talk to that are in your target market, 3% will be ready to buy straight away, 7% will buy within three months, if you keep in touch with them on a regular basis. And the other 40% will buy within two years, but 50% will never buy from you. But the challenge that most businesses face is they just do sporadic marketing, and they only ever reach into that 3% that are ready to buy today. They never nurture the remaining 47% that will buy within two years. And that’s why they never get consistent results with their marketing. And then actually their cashflows suffer as a result. And they can never make the long term investment in their business because they just don’t know what’s going to come in and what’s what’s going out.

So what the whole point of the funnel is, it’s designed to keep consistent contact. A lot of marketing experts say you’ve got to have 13 points of contact with someone before they buy from you. So the whole point of the funnel is, it’s making sure that you consistently reach out to all of your prospects 13 times, at least, so that when they are ready to buy or when you convince them to buy, then they only think of you. So that’s a whole point of funnel.

Sales and marketing funnels, they do take some effort to build, but you only ever have to do it once. Obviously tweak them over time. There’s loads of experts out there who can actually help you build them and agencies you can outsource it to, but it’s probably one of the best investments you make in your business, because once you can predict what’s coming in, because you’ve got that infrastructure there, then it helps you really manage your cash flows and then manage the development of your business off the back of those cash flows.

What we do as part of our million pound processes and Apex course is we help business owners understand what the end value of their business needs to be to meet their personal goals. And we help them understand where they are today. And we give them all the tools they need to bridge that gap. So that includes understanding sales and marketing funnels and the whole process. It includes those financial and team based components as well. But if you’re interested in finding out a bit more about how you can increase the value of your business, then please book yourself in for a free valuation and strategy session.

If you get in touch with us, what we’ll do is we’ll make sure we’re definitely the right people to support you firstly, and then what we’ll do is we’ll get you through our valuation questionnaire. And then we’ll book you in for a meeting where we’ll give you a business valuation to help you understand exactly what your business is worth today, and then bridge the gap between where you are today and where you want to be. So please take us up on that offer. It’s incredibly valuable, and we’re offering it for free. So, definitely would love to see there. Remember if you found this video useful, remember to like, share and follow and I will see you at the next video.

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How to Create an Exit Strategy...

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