As a business owner, it’s easy to get caught up in focusing on yourself and your own reputation. However, this can be detrimental to the growth and success of your business in the long run. In this video, we will discuss three main reasons why it’s important to focus your marketing efforts on your team.
- Build Credibility When customers only want to deal with you, it could be because your team members don’t have the same level of credibility just yet. By showcasing your team’s expertise and experience, you can help build trust and relationships with your customers directly. This takes the pressure off of you to advise every customer and ultimately frees up your time to grow the business.
- Boost Morale Focusing on your team in your marketing efforts can also show them that they are valued members of the business. This can be a morale booster and give them a sense of pride and purpose in their work. It also shows that you are willing to invest in their future with the company.
- Increase Business Value If you’re looking to sell your business in the future, having a team that is independent from you can be a huge asset. Potential buyers will be looking for a business that can operate successfully without relying solely on the owner’s personal relationships with clients. This means that by building up your team’s credibility and reputation, you are actually increasing the value of your business.
Bonus Reason: Consistent Marketing There’s a saying that goes, “If you don’t market for a week, you feel it in a month. If you don’t market for a month, you feel it in six months. If you don’t market for six months, you feel it for two years.” By involving your team in your marketing efforts, you can ensure that your business is consistently being promoted, even if you are unavailable.
In summary, focusing your marketing efforts on your team can have a multitude of benefits for your business, including building credibility, boosting morale, increasing business value, and ensuring consistent marketing efforts. So the next time you’re thinking about promoting your business, consider showcasing the talents and expertise of your team members.