Case Study

DTR Electrical

Client

DTR Electrical

Services

DTR Electrical Supplies is a Northampton-based wholesaler of electrical products and tools.

Introduction

DTR Electrical Supplies Ltd, based in Northampton, is an independent electrical wholesaler established in 2016. From the very beginning, the business set out to combine an extensive product range with exceptional service and expert advice for tradespeople.
Today, DTR Electrical supplies thousands of electrical engineers and contractors with everything from cables and lighting to tools, conduits, and EV charging equipment. Customers benefit from a fast and reliable delivery service, with same-day delivery available across local postcodes and next-day delivery throughout the UK.
By focusing on practical, tailored advice and ensuring customers get the right components first time, DTR has carved out a loyal following in a highly competitive industry. This customer-centric approach has helped the company earn an excellent reputation, reflected in its 4.9/5 Trustpilot rating from over 1,200 reviews.

The Challenge

Like many start-ups, DTR Electrical faced challenges around cash flow management, compliance, and building strong financial foundations while also trying to establish itself in a crowded market. From the outset, N-accounting supported Dean by setting up Xero and ensuring the company’s transactions and records were maintained to a high standard. Over time, the relationship evolved from compliance support — covering payroll, accounts, and tax returns — to a more advisory role, including cash flow forecasting, performance reporting, and strategic financial guidance. With real-time insights into profitability and cash position, Dean was able to make informed decisions quickly, which proved critical to the company’s growth trajectory.

Relationship with N-accounting

N-accounting’s partnership with DTR Electrical began right at the company’s inception. In 2016, founder Dean Redmond left his role managing an electrical wholesale business to pursue his vision of starting his own venture. Despite the financial risks and investment involved, Dean was confident that there was space in the market for a wholesaler who could deliver not only products, but also expert, personalised advice. That confidence proved well-placed, as the business quickly grew, expanding its team and moving to larger premises to accommodate increasing stock levels and demand.

The Solution

As a result of this partnership, DTR Electrical has grown from a bold idea into a thriving business with a strong customer base, a bigger team, and expanded warehouse operations. Its reputation for reliable service, expert advice, and fast delivery continues to set it apart in a competitive industry. At the same time, the company’s financial operations remain strong and transparent, giving Dean the confidence to invest in the future and continue scaling the business sustainably.

“N-accounting are a trusted partner who have consistently been there for my business. Having almost immediate access to accounting advice has been invaluable to our growth, their focus on being responsive and clued up when it comes to tax and finances means that, I myself can make high quality decisions for my business, quickly.”  – Dean Redmond

Looking for a new accountant?

If you looking for some assistance with your accounting services, we’d love to hear from you. Call our friendly team now on 01604 330129.

Keep reading

Read more of our success stories

Get Your Free Guide

Your Guide To Limited Company Tax & Finances

Search a topic or subject

Search